JUMEIRAH ROAD. At the heart of Dubai

The Jumeirah Beach Road advertising scheme offers 405 lampposts installed, operated and maintain by JCDecaux Street Furniture. They are located on the well-known and highly frequented 15km road running along the coast and providing access to beaches, residential areas, major hotels and the most popular restaurants and attractions. The lampposts are ultramodern; freshly designed to fit perfectly into the urban environment, each model was submitted to a life-cycle assessment to measure the environmental impact of its design, production, operation and end-of-life, reducing its energy consumption by 39% and meeting the Group's sustainable development standards.

A specific audience


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RTA SMARTGATE. Smart street furniture

This intelligent street furniture initiative, keen to equip Dubai with a new generation of intelligent advertising street furniture in-line with JCDecaux business model, is part of the 34 new projects of RTA’s Smart City Program to be implemented over the next 5 years and aim to transform Dubai into the smartest city worldwide. Smart gate, a smart city product and an interactive communication platform for the RTA has been set up in some of Dubai's most iconic locations, including along the Marina Promenade, next to the famous Burj al-Arab hotel and in the historical districts of Bur Dubai and Deira. Combining a series of innovations, the 50 fully-interactive platforms are providing residents and visitors with a range of services as well as general, governmental and commercial information in Arabic and English. The services include e-commerce sites, tourism and cultural information, traffic, transit, weather and more.

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