Estee Lauder recently launched its new beauty corner at Abu Dhabi International airport and introduced 6 new brands to the passengers (MAC, Frederic Malle, Le Labo, Smashbox, Kilian, Jo Malone).

This Launch has been supported by an advertising campaign aiming at driving passengers to the point of sale and influencing purchasing intentions. Indeed, the airport is a highly strategic media platform for travel retail brands that aim to increase their sales performance.