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GREY GOOSE® BRINGS THE GIFT OF EXTRAORDINARY TO DUBAI INTERNATIONAL FOR THE HOLIDAY SEASON

Hamilton Bermuda x December 2016
With over 7 million people expected travel through Dubai International airport over the busy holiday period, Bacardi Global Travel Retail is launching ‘The Gift of Extraordinary’- a major holiday gifting campaign for GREY GOOSE® vodka, running through until early January.
 Designed to elevate any gifting occasion, ‘The Gift of Extraordinary’ is the travel retail strand of the current GREY GOOSE global campaign. At Dubai International, GREY GOOSE will inspire travellers with sophisticated gifting ideas brought to life in a series of engaging experiences in Terminal 1 Concourse D.  A high-visibility media campaign runs along the traveller journey, emphasizing key touch points from security through to the shopping area, with animated and static media sites featuring the GREY GOOSE ‘The Gift of Extraordinary’ campaign. 
Arriving in the main concourse lounge, travellers are met by the GREY GOOSE gifting pop-up featuring four experiential multi-sensory zones where they can explore and enjoy the seasonal vibe. To encourage purchasing, dedicated promoters at ‘The Gift of Extraordinary’ will also let interested travellers know where to find GREY GOOSE within the Dubai Duty Free store.
 

Published in Dubai