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Dubai, 04 January 2017
Mall of the Emirates, one of the most popular shopping mall in the United Arab Emirates, has teamed up with Dubai Airports and JCDecaux Dicon to launch a digital campaign showcasing dynamic contents in Arabic, Russia, Chinese and English based on flight schedules. making their communication more relevant to the consumers.
The technical innovation, provided by JCDecaux based digital creative hub "JCDecaux Dynamic" offers to brands new and exciting opportunities to reach their target & their audience with contextual messages powerful content and messages, that are adapted to the time of the day, the type of audience, the weather conditions, the context in real time with an unlimited number of visuals.
Creating dynamic content for brands has proved to be beneficial in engaging deeper with audiences, through increased awareness, memorability and perception.
The short-term campaign, a first at the world’s busiest international airport Dubai International, is taking place on a network of 58 screens located on each baggage carousel of terminal 3, the airport’s busiest terminal allowing Mall of the Emirates to convey their message properly at a key location with dwell time to primary target audience. Plus, building excitement during their campaign with on average xx impacts every month / week / day. Offering a base of more than xx potential international and domestic customs worldwide. strengthened the impact of their campaigns