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Dubai, 27 October 2016
As Dubai welcomes the season finale of the Red Bull Cliff Diving World Series to the city, passengers arriving at Dubai International shall benefit from live updates straight from the event. Red Bull, JCDecaux Dubai and Northern Emirates and Dubai Airports have partnered to broadcast the #redbullcliffdiving twitter feed across 56 digital screens at the baggage claim area of Terminal 3. Showcasing JCDecaux’s digital ambition to drive creative opportunities offered by digital advertising, the project will use live data at hand to generate smart content through dynamic and contextual messages to the relevant audience. Promoting the exciting Red Bull event to arriving passengers at Dubai International, the gateway to the city.