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 The Virgin Mobile brand makes its presence felt at Dubai International and Abu Dhabi International Airports ​

Dubai, 18 October 2017
JCDecaux partnered with the Virgin Mobile brand operating under Emirates Integrated Telecommunications Company (EITC) for their first campaign in the UAE, making a bold introduction of the brand to the market. For their launch campaign during the month of September, the Virgin Mobile brand targeted arriving passengers at Dubai and Abu Dhabi Airports to raise awareness about their offer and benefit from long-dwell time areas.
In both Dubai International and Abu Dhabi International Airport, the Virgin Mobile brand was represented on digital screens positioned on luggage belts targeting passengers flying with the prominent airlines in the region including Emirates, Qantas airlines and Etihad Airways. On these screens, the innovative mobile brand used JCDecaux’s Dynamic Content Solution which adapted their artwork based on the origin of flight.
The Virgin Mobile brand was also visible at Dubai International Airport – in the Terminal 3 and Terminal 1 Arrivals areas, where they booked iconic digital products to achieve maximum impact in addition to an extensive lightbox network in Dubai International’s T1, T2 and Dubai World Central at Arrivals with highly impactful artwork.
Within a one-month period, the campaign generated 2.8 Million viewed impressions among residents, tourists and influencers landing in the UAE’s most popular cities during the Eid holiday season and the back to school period.

Published in Dubai