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Leader in OOH advertising worldwide
In 1964, Jean-Claude Decaux invented advertising street furniture. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.
Always keep innovating for everyone’s benefit
JCDecaux designs, installs and maintains a range of free or low-cost services for the benefit of cities, residents and travelers, including bus shelters, self-service bicycle schemes, passenger information panels and mobile charging terminals. These services are financed by advertisements that are located in busy thoroughfares, offering brands maximum visibility.
Street furniture combines advertising with public services for city residents and travelers. Since the invention of advertising bus shelters in 1964, we have continuously improved and diversified our products. Our innovations are helping realize the vision of smart cities while providing the latest solutions to advertisers.
JCDecaux manages advertising concessions in airports, metro systems, bus systems, trains and light rail. In line with our business model, we also take care of the design, installation, maintenance and financing of services like Wi-Fi connections and mobile charging terminals. We are constantly innovating to meet passengers’ evolving needs.
#1 in Europe
Billboards are the oldest form of outdoor advertising. JCDecaux has revolutionized this medium by focusing on qualitative solutions. With innovations like scrolling panels, iconic giant displays and wall-wraps for façades, advertisers achieve maximum impact. These spaces are strategically located and fit harmoniously into their surroundings.
Key figures 2016
Street Furniture 559,570 panels, 68 countries
Transport Advertising 395,260 panels, 47 countries, 222 airports in 37 countries
Large Format 204,060 panels, 55 countries