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The ecosystem

Take the ownership of the passenger shopping journey

Dubai Duty Free, a unique shopping place

BOUTIQUE DIGITAL WALLS CD
  • US$ 2 bn

annual sales in 2018

  • US$ 3 bn

annual expected sales by 2020

  • 40%

penetration rate at DDF vs 19% global

  • 75,000+

sales transaction per day

  • US$ 48

average spend at Dubai International's busiest terminal, Terminal 3

Dubai Duty Free Travel Retail Data 2018

The purchase journey : from ATTENTION to ACTION

Global shopper study 2, 2016, Luxe Redux Study, 2017

Smart advertising

 

An efficient drive to store strategy