DIGITAL SCREENS. A direct communication solution

Our digital screens are flexible and adaptable, offering targeted information which provides a communication solution that is responsive in real time and flexible. They can broadcast valuable messages in real time, such as weather data, traffic and transport status updates, events information and even emergency messaging. Digital screen-based communication can directly improve the public’s experience of their surroundings, through language-specific greetings, travel information, or displaying information on local events and activities, reflecting a positive image of the location, area or city they are in. Learn more about Dynamic Content Solutions. To date, more than 385 digital screens have been installed by JCDecaux Dubai and Northern Emirates offering an extensive visibility in 3 of the region’s most popular airports and inside Dubai city.

Digital content - Salvatore Ferragamo

DIGITAL PLATFORMS. Interactive smart service

Interactive digital platforms are equipped with screens that inform residents and travelers about their city. The open platform, which runs on an Android operating system, can support applications, mobile websites and RSS feeds. The possibilities are endless. The system has a customizable design, is simple to administer and is scalable and adjustable to different kinds of street furniture, ensuring the right message gets delivered in the right place. Users get access at their fingertips to a wide range of local information related to public transit, cultural and sport venues, shopping and more.

DIGITAL PRODUCTS. Safety, efficiency & sustainability

The products we design and install have environmental considerations at their heart. Our indoor LCD screens have reduced their energy consumption by 66% since 2012, while our indoor LED screens have reduced their energy consumption by 25%; and our outdoor LED screens by 23%.   

YOUR AUDIENCE.Inform, engage & communicate

Effective and environmentally responsible digital products are at the heart of JCDecaux, our digital screens are placed in busy access roads, where they are visible daily to residents and travelers. Our technology makes serving the right information at the right time to the right people a reality, benefitting partners and advertisers alike.
385 screens in Dubai International
6 smart screens located at the entrance of  3 of TECOM’s business parks; Dubai Media City, Dubai Internet City and Dubai Knowledge Park
50 e-Village® an intelligent street furniture situated in iconic locations around the city


DIGITAL LARGE FORMAT.Inspiring & unmissable

JCDecaux is offering to brands a premium media in unique locations in order to create a lasting positive impact on targeted passengers. We help top brands stand out from the crowd in matchless advertising environments with their artworks on state-of-the-art digital screens strategically placed to reach exclusively influential, affluent individuals on key touchpoints in their journey. 


It's all about exposure and frequency

Our digital networks consist of synchronized screens located strategically in the passengers’ flow, in order to deliver the brand message along the journey and maximize both brand recall through repetition and impact. We are reaching every year around 90 millions eyeballs with our Digital Networks in Dubai International and Dubai World Central. 


To read and download the key specifications and requirements for uploading a digital campaign successfully, click here.

Going further