DYNAMIC CONTENT. Intelligent messaging

Dynamic content, provided by JCDecaux’s digital creative hub "JCDecaux Dynamic“, offers brands new and exciting opportunities to reach their target audience through contextually aware advertising messages adapted to the time of day, the type of audience, the weather conditions or real time feeds linked to a multiple number of visuals.

DYNAMIC ADS WORK. Proof of effectiveness

People remember dynamic campaigns. They engage consumers more deeply, with increased awareness and positive perception.

SMARTCONTENT. Making contextually relevant ads easy

Dynamic is committed to making optimized creative delivery simple and accessible, no matter the campaign size or budget. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. A user can log in to upload, modify, preview and deploy creatives directly onto the screens. This CMS is web-based and is accessible anywhere at all times. It requires no technical expertise and is used by everyone from advertisers and production companies to creative and media agencies.


Going further