Airport Stories Study

86% of airport passengers would like to see more activities

Swarovski, in a partnership with JCDecaux and Dubai Airports, brought one of its iconic unique festive trees to Concourse B, the 7-meter-high tree located before Duty Free has been the main attraction in the concourse and proven to be very popular with passengers.


Estee Lauder built a sizeable display next to the duty free in Concourse A, which consisted of a podium with a large digital wall as the backdrop, 3D objects, a Light Box, plus iPads which offer the opportunity to post live messages/comments right onto the digital wall.

A unique campaign inspired by Chivas bottle and featuring a specially designed stand to display a stunning creation. Very exotic and pleasant, this special execution was praised by passengers and created a stir among the local press.


Activation at DXB

IMG Worlds of Adventure activation at Dubai International 2018


Situated at each extremity of the duty free, the two stands are futuristic in design and the vitrine of Samsung creativity, keeping passengers connected & occupied during long dwell times. Passengers have the chance to take a closer look on site at the brand latest released smart devices.


Benefit from key exposure by providing a valuable service for smokers while preserving the interest of the non-smokers.


Going further