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JUMEIRAH ROAD. At the heart of Dubai
The Jumeirah Beach Road advertising scheme offers 405 lampposts installed, operated and maintain by JCDecaux Street Furniture. They are located on the well-known and highly frequented 15km road running along the coast and providing access to beaches, residential areas, major hotels and the most popular restaurants and attractions. The lampposts are ultramodern; freshly designed to fit perfectly into the urban environment, each model was submitted to a life-cycle assessment to measure the environmental impact of its design, production, operation and end-of-life, reducing its energy consumption by 39% and meeting the Group's sustainable development standards.