A captivating city audience

In-line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group has partnered with JCDecaux in 2016, to pioneer state-of-the-art digital advertising solutions & Mupis at Dubai Media City, Dubai Internet City and Dubai Knowledge Park. The three business communities provide a home in Dubai for over 5,400 businesses, ranging from major multinational companies to local SMEs and startups, representing a total workforce of 86,300 people.

In 2017, JCDecaux won the exclusive contract covering the installation, operation, upkeep and maintenance of 418 advertising lampposts strategically positioned along the famous Jumeirah Beach Road. The advertising lampposts gives advertisers and their brands a platform for innovative campaigns targeted at a premium audience on one of Dubai’s busiest main streets. The 15 km route runs along the coast and provides access to beaches, residential areas, major hotels and the most popular restaurants and attractions. A total of 11 media packages are available along Jumeirah Road targeting an affluent, influential, millennial and premium audience.

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