Ferrari World, one of the most popular entertainment parks in Abu Dhabi, and JCDecaux Abu Dhabi partnered to unveil the first-of-its-kind smart digital campaign in Abu Dhabi International Airport.
Benefiting from JCDecaux’ SmartContent platform linked with the airport’s flight schedule, Ferrari World was able to engage its target audience of visitors with relevant content in English, Arabic and Chinese during the seasonal traffic peak of the Chinese New Year.
Chinese passengers arriving to Abu Dhabi were welcomed with a language-contextualized dynamic campaign strategically located on the high-dwell-time luggage claim area to incite them to visit Ferrari World’s attractions.
Contact our team now for more details about SmartContent.