Dubai, January 16th 2018 – PUIG has confirmed the success of Herrera Confidential’s exclusive unisex perfume range at Dubai International with a third pop-up store launched in a partnership with JCDecaux Dicon and Dubai Airports.
Contrary to their first experiential campaign targeting a more global target, PUIG is now able to reach exclusively an affluent niche of consumers at Dubai International’s busiest terminal.
Located in Concourse B, the pop-up execution targets 100% of passengers who are using the Emirates’ First & Business Classes dedicated level as they enter the lounge. It’s also offering a very cozy and replicating the unique elegance and premium identity of the house of Herrera.
Running 24h/7, the stand is handled by brand ambassadors and Dubai Duty Free beauty advisors who assist passengers willing to tryout or learn more about the mother and daughter collaboration of six luxury fragrances and four legendary oils. Those willing to purchase these exceptional high-end creations are able to do so directly on site, giving an exclusive dimension to the campaign as usually products are not sold outside the formal duty-free territory.