Menu

A first of its kind partnership

BOUTIQUE DIGITAL NETWORK

The first worldwide partnership between 
#1 Airport Advertising Operator
#1 International Airport 
#2 Airport Duty Free in passenger spend 

Take the ownership of the passenger journey

BOUTIQUE DIGITAL ICON CB
  • Cover passengers on their way to Duty Free
  • Increase impact at Point of Sales
  • Target the right audience thanks to data
  • Using dynamic content solutions to deliver the right message at the right time in the right location

Dubai Duty Free, a unique shopping place

BOUTIQUE DIGITAL WALLS CD
  • US$ 1,93 bn

annual sales in 2017

  • 75,000+

sales transaction per day

  • US$ 42

average basket at T3, Dubai International's busiest terminal

  • 35%

conversion rate

Dubai Duty Free 2017, Gulf News 2017, Arabian Business 2017

The purchase journey : from ATTENTION to ACTION

Global shopper study 2, 2016, Luxe Redux Study, 2017

Smart advertising

Allow your brand to benefit from a strong data eco-system cross referencing insights from Dubai Airports, Dubai Duty Free & JCDecaux :
- Flight info & audience profile
- Purchasing behaviour
- Demographics and lifestyle profiles...

 

An efficient drive to store strategy