3D Solutions

Also called “forced perspective” or “naked-eye 3D,” it is an optical illusion used to create the appearance of a 3-dimensional picture. This effect is the result of digital art and large-format display technology that allows images to appear to leap out from the screen when viewed from a certain vantage point.

Our Boutique Sky Screens are already making airport advertising history. The 300sqm LED screens surrounding the control tower are visible from two opposite vantage points, the departures pier and the duty free, ensuring a truly immersive experience for all.

In contrast to Anamorphic DOOH, which relies on a specific viewing angle, the Deep Motion effect can be used in flat screens to create the effect of depth, regardless of viewing angle, unlike the anamorphic technique. In the context of 3D billboard ads, this technique brings visuals to life, seemingly leaping out from the flat surface.

Our Digital Departures and Digital Arrivals networks are the perfect platforms for Deep Motion artworks. Placed in strategic spots along the passengers' journey, brands can reinforce the wow-effect of the Deep Motion effect through repetition, ensuring a memorable 3D campaign.