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JCDECAUX PLAY+

Exclusive pDOOH Solutions in the Middle East

JCDECAUX PLAY+

JCDecaux, the global leader in outdoor advertising, is proud to announce that JCDecaux Play+, its exclusive programmatic digital out-of-home (DOOH) solution, is now live regionally in the Middle East. This cutting-edge offering is available across key markets, including Dubai, Abu Dhabi, Kingdom of Saudi Arabia, Bahrain, Qatar, Oman and South Africa.

This initiative builds on the group’s extensive global expertise in implementing successful pDOOH solutions over 24 countries. 

FLEXIBILITY & CONTROLDynamic purchase | Real-time adjusts | Optimization based on performance​
INNOVATION & TECHNOLOGYCutting-edge technology | Audience metrics | Impactful & measurable outcomes ​
REACH & VISIBILITYReal-time Technology / Iconic Screens at Major Urban Hubs / Maximum Impact per Impression
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OUR COMPREHENSIVE REGIONAL NETWORK

JCDecaux Play+ is now live on an extensive array of screens across major GCC airports, premium urban environments and malls. The media offering features an impressive mix of large-format iconic screens delivering substantial brand impact, and a vast choice of premium networks, perfect for data-driven campaigns targeting specific audience.  Specifically, JCDecaux Play+ is now live in the following environments: 

UAE - DUBAI
UAE - ABU DHABI
BAHRAIN
QATAR
KINGDOM OF SAUDI ARABIA
OMAN
Dubai International AirportZayed International AirportBahrain International AirportDoha Villaggio MallJeddah International AirportMuscat International Airport
Tecom Business Communities   King Fahd CausewayMuscat City

BENEFITS

With JCDecaux Play+ we offer advertisers the ability to dynamically purchase DOOH, adjust campaigns in real-time, and optimize their strategies based on performance metrics, ensuring impactful and measurable outcomes. 

Introduced with the aim of elevating the standards of digital advertising in the Middle East, JCDecaux Play+ provides advertisers with the means to connect with audiences in both meaningful and impactful ways, leveraging one of the most sought-after advertising locations globally.  

pDOOH Infograph

PLAY+ , PLAY SMART

learn more about our exClusive pDOOH solutions IN THE REGION

Please use the below form to contact us and discover more about our programmatic offering in detail. 

If you wish to submit a brief, kindly ensure to include the following details: 

  • Brand
  • Campaign dates
  • Campaign objectives
  • Targeting criteria
  • DSP budget

If you do not have a DSP, we can connect you with our partners or run the campaign through our managed service.

Please find the JCDecaux Middle East Privacy and Personal Data Protection Policy accessible on the following link: http://content.jcdecauxme.com/privacy_policy/JCDME_Privacy_Policy_External.pdf  

MEET OUR EXPERT

Dom Kozak Director of Programmatic

JCDecaux PLAY+ is led by Dom Kozak, Director of Programmatic at JCDecaux Middle East, an award‑winning pioneer who launched JCDecaux’s first programmatic OOH offering in the UK in 2018 and has been shaping the future of pDOOH ever si

JCDecaux PLAY+ is led by Dom Kozak, Director of Programmatic at JCDecaux Middle East, an award‑winning pioneer who launched JCDecaux’s first programmatic OOH offering in the UK in 2018 and has been shaping the future of pDOOH ever since.