With its white sandy beaches, fashionable high-end restaurants & hotels, and chic malls, it's easy to see why Jumeirah Beach Road, the affluent coastal district & one of Dubai's most prestigious locales, is now named one of the World's Coolest Streets. Adding to this feat, more than 30% of Dubai's millionaires live on the iconic Jumeirah Beach Road! This was recently revealed through an analysis conducted by the US-based Webster Pacific.
JCDecaux Street Furniture has installed over 300 lampposts, and has been currently operating and maintaining them as part of the Jumeirah Beach Road OOH Advertising concession. They are located on the well-known and highly frequented 15km road running along the coast and providing access to beaches, residential areas, major hotels, and the most popular restaurants and attractions. The lampposts are designed to fit perfectly into the urban environment, each model was submitted to a life-cycle assessment to measure the environmental impact of its design, production, operation, and end-of-life, reducing its energy consumption by 39% and meeting the Group's sustainable development standards. 100% renewable energy is used for all our lampposts and the energy is locally procured from Mohammed Bin Rashid Al Maktoum Solar Park in UAE.