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3 Media Territories

Comprehensive media TERRITORIES to reach your target audience

Our Mission

Continuously innovating while delivering the best quality products

JCDecaux Dubai has two areas of business: airport advertising and street furniture. We are passionate about design, quality and great service, and pride ourselves on consistent innovation. We design, install and maintain a range of services developed for the benefit of cities, airports, its people, and those visiting. These services are financed by advertising sited in busy areas, offering brands maximum visibility. Our business model benefits all stakeholders – councils, landlords, advertisers and consumers – and is unique and sustainable. We constantly innovate for the benefit of all, ensuring that we adapt our products to society’s changing needs.

JCDecaux Dubai handles exclusive and long-term OOH advertising contracts in the most prominent areas in the Emirate of Dubai. For more than 15 years now, we are providing unique media solutions that are in-line with the key principles that made the success of the JCDecaux Group

  • Exclusive advertising contracts
  • Long-term concessions
  • Media ownership


Armed with these key fundamentals, JCDecaux is able to design strong OOH media plans and build relevant advertising formats at the right location, for the right audience, at the right time and to answer to brands’ communication objectives comprehensively. Our 3 clients:

  • Airports and cities authorities
  • Brands
  • Passengers and urban audience

Airport Advertising

The gateway to the city of Dubai

Dubai International (DXB) 

Since 2008, JCDecaux Dicon has been exclusively managing the advertising concession at Dubai International (DXB) Airport, the world’s busiest airport in 2021 leading the global aviation recovery.   

Dubai World Central (DWC)

In 2013, JCDecaux extended its partnership with Dubai Airports by winning the 10-year exclusive advertising contract in Dubai World Central Airport (DWC). DWC received 1.6million passengers in 2019 from 50 destinations in 18 countries.

Street Furniture

Providing information, service & entertainment to your audience

Street furniture combines advertising with public services for city residents and travellers.

Since the invention of advertising bus shelters in 1964, we have continuously improved and diversified our products. Combined with market prowess and technical expertise, we promote your brands in Dubai's most important & influential communities, creating experiential campaigns where your audience lives, works, commutes & socializes.

TECOM Business Communities
In-line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group has partnered with JCDecaux in 2016, to pioneer state-of-the-art digital advertising solutions and Mupis in 3 business communities: Dubai Media City, Dubai Internet City, and Dubai Knowledge Park. 

Our Digital Out-of-Home (DOOH) media solutions speak of JCDecaux’s ability to fulfill the needs of smart cities and brands through high value-added, fully customized services. JCDecaux facilitates the delivery of smart OOH advertising solutions in the right place, with the right message to the right people at the right time.

Jumeirah Beach Road
In 2017, JCDecaux won the exclusive contract covering the installation, operation, upkeep and maintenance of over 300 advertising lampposts strategically positioned along the famous Jumeirah Beach Road, as well as 50 fully-interactive Smart Gates®, a piece of intelligent street furniture, situated in iconic locations around the city.

The advertising lampposts give advertisers a platform for innovative campaigns targeted at a premium audience on one of Dubai’s busiest main streets. The 15 km route runs along the coast and provides access to beaches, residential areas, major hotels, and the most popular restaurants and attractions.

They Trust Us

Going Further