Since 1964, JCDecaux has operated a simple, virtuous model: we design and manage high‑quality advertising assets and urban services, funded by brand advertising rather than public budgets. This win‑win approach delivers value for cities, partners and citizens while giving advertisers effective, premium visibility across our networks.
Jean-Charles Decaux & Jean-Francois DecauxSustainable Development is more than an environmental necessity, it is a powerful lever for economic and social growth, opening up opportunities for new services that enhance the lives of people across the world.
OUR VIRTUOUS BUSINESS MODEL
OUR ESG STRATEGY
In 2022, JCDecaux launched its ESG strategy built around a clear vision: using our media to help shape more sustainable, attractive and inclusive living spaces. Developed in response to growing environmental and social expectations from cities, brands, citizens and our employees, this strategy guides how we design our products, run our operations and work with partners to reduce impacts, create positive local value and support more responsible communication. Sustainability allows us to anticipate future changes and is an important lever for growth and innovation.
DEVELOP FURNITURE AND SERVICES THAT WORK FOR EVERYONE
- Reinforce eco-design to improve environmental and social performance
- Develop and deploy our responsible innovations and our sustainable furniture
- Preserve and enhance biodiversity in cities
PROMOTE RESPONSIBLE OUTDOOR ADVERTISING
- Promote responsible campaigns
- Safeguard our digital activities to the highest possible degree
- Advocate for public interest communication that serves the United Nations’ 2030 Agenda
DEPLOY AN AMBITIOUS CLIMATE STRATEGY AIMING FOR NET ZERO CARBON
- Reduce our operations emissions (scopes 1 and 2)
- Reduce emissions across our entire value chain (scope 3)
- Contribute beyond our value chain
CURB OUR OTHER ENVIRONMENTAL IMPACTS
- Promote responsible waste management through a circular economy
- Encourage responsible water consumption
BE A RESPONSIBLE EMPLOYER
- Value all our people
- Care about our people
- Support our people’s growth & development
- Foster diversity and inclusion
CONDUCT BUSINESS ETHICALLY AND SUSTAINABLY
- Maintain ethical conduct and fight corruption
- Help our suppliers implement more responsible practices
- Ensure that personal data is protected
AN APPROACH IN PLACE FOR MORE THAN 20 YEARS
OUR SUPPORT TO THE UN SUSTAINABLE DEVELOPMENT GOALS
We contribute to all 17 Sustainable Development Goals, and to 6 in particular, in order to accelerate their promotion and development throughout the world. Addressing the SDGs is a lever for innovation, enabling us to offer ever more responsible products and services.