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The power of contextualization

Send the right message, at the right time, to the right audience
An innovative tool to maximize campaigns' reach and effectiveness. JCDecaux's Dynamic Content Solutions couples the power of contextualization with airport traffic data to send the right message, at the right time, to the right audience on the move. Watch the video to see how it works.


The flight feed solution

More accurate segmentation for more effective campaigns
Through our partnership with Bahrain Airport Company, at JCDecaux Bahrain we help brands deliver curated advertising for every marketing need. Once advertisers have designed messages for their target languages, we program their broadcasting so that the ads will automatically following Bahrain Airport's flight schedule screen by screen.

Increased ad effectiveness

Passengers are more likely to notice an ad in their native language
JCDecaux's Dynamic Content Solutions can play a pivotal role in the success of a campaign, no matter the objective behind it. From increasing brand awareness to converting new costumers, contextualized advertising drives impact due to relevance and the element of surprise where consumers are not as used to tailor messaging in the outdoor environment.