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The power of contextualization

In today's fast-paced world, cutting through the noise and making a lasting impression on your audience is more challenging than ever. JCDecaux's Dynamic Content is one of the unique media tools that bridges the gap between digital precision and airport advertising impact.

With Dynamic Content, brands can adapt their artwork to resonate with diverse international audiences. The tool offers various dynamic solutions ensure brands deliver the right message, at the right time, in the right place, to the right audience, making their campaign truly memorable and relevant.

The flight feed solution

More accurate segmentation for more effective campaigns
Through our partnership with Bahrain Airport Company, at JCDecaux Bahrain we help brands deliver curated advertising for every marketing need. Once advertisers have designed messages for their target languages, we program their broadcasting so that the ads will automatically following Bahrain Airport's flight schedule screen by screen.
 

Increased ad effectiveness

Passengers are more likely to notice an ad in their native language
JCDecaux's Dynamic Content Solutions can play a pivotal role in the success of a campaign, no matter the objective behind it. From increasing brand awareness to converting new costumers, contextualized advertising drives impact due to relevance and the element of surprise where consumers are not as used to tailor messaging in the outdoor environment.