Introducing AAM at Bahrain International Airport

AAM sets 4 KPIs to measure airport advertising campaigns:
What is it and how does it work?

Airport Audience Metrix is a data tool developed by the JCDecaux Data Division to align the airport advertising industry with international metrics standards. AAM has been created and tested to effectively calculate airport audiences through algorithms which take into account the passenger traffic per terminal and per day, dwell time, the different passenger journeys and many other media-related features. All these factors together ensure accurate and granular data about individual campaigns.
Benefits of measuring airport audience
AAM is already a global standard
In the years to come, AAM will be deployed in every JCDecaux unit around the world, to deliver standard KPIs and facilitate the measurement of international advertising campaigns. This tool is currently active in 40 JCDecaux's airports worldwide and will be gradually adopted by all those countries counting on JCDecaux's presence.
