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A CAPTIVATING CITY AUDIENCE

TECOM BUSINESS COMMUNITIES – REACH OUT TO A STRATEGIC AUDIENCE


In-line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group partnered with JCDecaux in 2016, to pioneer state-of-the-art digital advertising solutions & Mupis at Dubai Media City, Dubai Internet City and Dubai Knowledge Park. The three business communities provide a home in Dubai for over 5,000 businesses, ranging from major multinational companies to local SMEs, startups, universities representing a total workforce of 64,000+  employees.

Source: Attest Study “Tecom Business Communities, a survey about audience behavior & advertising perceptions”, March 2022, Sample base: 250 respondents

JUMEIRAH ROAD - A PRIME LEISURE DESTINATION IN DUBAI


In 2017, JCDecaux won the exclusive contract covering the installation, operation, upkeep and maintenance of over 300 advertising lampposts strategically positioned along the famous Jumeirah Beach Road. The advertising lampposts gives advertisers and their brands a platform for innovative campaigns targeted at a premium audience on one of Dubai’s busiest main streets. The 15 km route runs along the coast and provides access to beaches, residential areas, major hotels and the most popular restaurants and attractions. A total of 9 media packages are available along Jumeirah Road targeting an affluent, influential, millennial and premium audience.

Source: Attest Study “Jumeirah Road, a survey about lifestyle & advertising perceptions”, February 2021, Sample base: 250 respondents

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