Airports are a great place to widen the target audience. Passengers dwelling at the duty free are eager to find entertainment opportunities or trustworthy innovative brands and products to enjoy. According to our surveys*, 86% of passengers think that airports are a good place for brand trial sampling.
With JCDecaux Bahrain, brands can level up their exposure by setting up B2B podiums, B2C sampling stations or interactive activations. Creative design or entertaining experiences have proved most effective in delivering higher ROIs and increasing the brand perception and interest. Out-of-the-box initiatives lead to a better brand memorability. The emotional connection is all it takes to build a long-lasting and solid relationship with the audience.