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Brand activation

Airports are a great place to widen the target audience. Passengers dwelling at the duty free are eager to find entertainment opportunities or trustworthy innovative brands and products to enjoy.  According to our surveys*, 86% of passengers think that airports are a good place for brand trial sampling.

With JCDecaux Bahrain, brands can level up their exposure by setting up B2B podiums, B2C sampling stations or interactive activations. Creative design or entertaining experiences have proved most effective in delivering higher ROIs and increasing the brand perception and interest. Out-of-the-box initiatives lead to a better brand memorability. The emotional connection is all it takes to build a long-lasting and solid relationship with the audience.

Sponsored services

Beyond activations, JCDecaux Bahrain's solutions cross the borders of traditional OOH advertising. Since providing passengers with helpful services is at the core of JCDecaux philosophy, we provide brands with the opportunity to sponsor some of the most sought-after services in an airport: wi-fi, premium clocks and trolleys. 

Not only is this a clever way to associate the brand with a valuable service, but it is also a major multiplier of traffic, the best ally for multichannel marketing strategies. Sponsorships are powerful tool to maximize brand awareness and communicate to a mass audience.