Airports are dynamic environments where passengers are highly engaged, receptive, and ready to discover. In 2024, a total of 29 Million travelers passed through Zayed International, representing a diverse and valuable audience for brands looking to make an impact. From business executives to leisure travelers, passengers are selected audiences on the move that provide brands with strategic opportunities to connect with the right consumers at the right moment.
The Power of Airport Audience
Download the infographic about the record air traffic recorded at Zayed International in 2024:
Global Shoppers
Abu Dhabi is a prime destination for affluent local and international shoppers seeking high-end fashion, luxury accessories, and exclusive brands. The city’s retail landscape is defined by world-class malls, flagship boutiques, and curated pop-up experiences that cater to discerning tastes.
At Zayed International Airport, this sophisticated shopping culture extends seamlessly into the travel retail space, where premium brands can engage with a captive audience of high-spending travelers. With strategically placed boutiques, luxury pop-ups, and experiential activations, the airport offers a unique opportunity for brands to connect with affluent shoppers in a high-footfall environment.
B2B Passengers
Airports are unparalleled environments for brands aiming to connect with top-tier decision-makers, industry disruptors, and global business leaders. This elite C-suite audience is among the most influential and one of the highest-spending segments. Their travel patterns reflect high-value business engagements, making them prime targets for brands offering cutting-edge technology, corporate services, financial solutions, and premium professional products.
Zayed International Airport stands at the crossroads of global commerce. With its world-class lounges, exclusive business facilities, and high-frequency international routes, the airport provides a powerful platform for brands to engage with decision-makers in a setting where they are highly receptive to new opportunities.
Tourists
As a key pillar of the UAE’s tourism strategy, Zayed International is set to serve as the first touchpoint for 45 million visitors by 2030, who will land in Abu Dhabi to explore the cultural heritage, world-class attractions, and vibrant entertainment offerings. Whether leisure travelers, friends or relatives, these passengers are highly engaged and eager to immerse themselves in new experiences.
Through high-impact and strategically placed advertising, brands in the travel and entertainment sectors can capture the attention of arriving tourists, influence their plans, and enhance their experience from the very start of their journey.