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Endless creative solutions

Endless creative solutions


Bringing a static MUPI to life was achieved using electroluminescence technology. To obtain an animated light show, elements of the McDonald’s campaign poster were enriched with a thin film reacting to electrical impulses that were programmed to switch on and off in sequence. 

Area domination

Dreaming of a beachside escape? JCDecaux Oman gave international arriving passengers at Muscat International Airport an opportunity to experience this within the airport. The advertising message extended from the lightbox to the surrounding walls, creating an immersive experience.

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