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History

Inventor of the Street Furniture concept in 1964, JCDecaux progressively became #1 worldwide in outdoor advertising, and continues to innovate for brands and for people.

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1964 - 1976

The beginnings
1964

Jean-Claude Decaux, inventor of the concept of advertising street furniture, installs his first bus shelters in Lyon. It is the first city in the world with over 100,000 inhabitants to be equipped with free bus shelters in exchange for the right to advertise in public spaces.

1972

JCDecaux wins the Paris contract (1,500 bus shelters), which became the company’s national showcase. A new product is born: Citylight Information Panels (CIP).

1973

JCDecaux introduces the concept of the seven-day ad campaign and advertising networks — key marketing and advertising innovations. Street signage and Animated Information and Services Panels (PISA) were also invented.

1984

Muscat Municipality ordered way finding signage from JCDecaux that is still up today on the streets of the city.

1976

JCDecaux develops while continuing its policy of product innovation: Senior® billboards, Electronic Information Boards, multi-service columns, Infobus, which provides travelers with real-time information on waiting times.

2004 - 2020

The Middle East
2004

JCDecaux initiates interest in the Middle East with increasing visits to the region.

2007

Subsidiary established in Dubai Media City with a small development team for the MEA region.

2008

JCDecaux enters the Qatari market with a strategic partnership with ELAN covering advertising Street Furniture, Billboards and Transit advertising for the city of Doha. In the same year, JCDecaux signs advertising concessions for Dubai and Sharjah international airports.

2009

ELAN Decaux secures the advertising concession for Villaggio Mall and extends its market domination in Doha with premium large format.

2010

JCDecaux enters the Saudi market with signing the advertising concession of 26 airports , international and domestic. In the UAE, JCDecaux secures the advertising concession for Al Maktoum International Airport. In Qatar, ELAN Decaux launches Q’Bike in Doha, the first self-service bicycle system in the Middle East.

2011

Setup of the Middle East Regional HQ based in Dubai, JCDecaux Middle East.

2012

JCDecaux launches its operations in Oman through a 20-year advertising street furniture contract with Muscat Municipality. In addition, JCDecaux secures the advertising rights of Concourse A in Dubai International.

2013

JCDecaux wins a 10-year concession for Abu Dhabi International Airport, Al Bateen Executive Airport and Al Ain Airport. JCDecaux extends its partnership with Dubai International to Concourse D. In Qatar, Elan Decaux signs the advertising concession of City Center Mall in Doha. In addition, JCDecaux launches O’Bike in Muscat.

2014

JCDecaux extends its market leadership with signing the advertising concession of Muscat and Salalah International Airports.

2016

JCDecaux and Tecom Group developed a global benchmark for smart communities through digital advertising solutions. The futuristic project see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park.

2017

JCDecaux  wins a street furniture contract in Dubai, 418 advertising lamp posts positioned along the Jumeirah Beach Road, as well as 50 fully-interactive e-village situated in iconic locations around the city. 

2017

JCDecaux entered the Bahrain market with a 10-year advertising contract for the Bahrain International Airport, awarded by Bahrain Airport Company (BAC).

2018

JCDecaux signed 10-year extension to exclusive advertising contract with Dubai Airports Dubai International (DXB) at the forefront of the airport advertising revolution

2019

JCDecaux wins an exclusive 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport

2023

JCDecaux entered the Kuwait market with the advertising contract for Jazeera Airways Terminal 5

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