Adidas unveiled a 100% sustainable running track in the arrivals area of DXB’s busiest terminal, in partnership with Dubai Airports & JCDecaux for #Dubai30X30. The first-of-its-kind experiential concept aims to build an engaging experience for passengers arriving at DXB by rewarding those who follow the track with complimentary sneaker customization at the Adidas flagship store located in The Dubai Mall. To redeem the reward, passengers must simply scan the QR code available on the track.
EXPERIENTIAL
IQOS, a brand under Philip Morris International (PMI) partnered with Dubai Airports, JCDecaux & Dubai Duty Free, to unveil its new Humanoid Robot Host: Pepper, at their stand located in Concourse D, Terminal 1, DXB.
Celebrating the launch of their new high-end perfume collection, Allegra, Bvlgari has partnered with Dubai Airports, Dubai Duty Free & JCDecaux to invite passengers to a unique immersive experience. Located strategically at the entrance of the First & Business Class Lounges in the busiest concourse of DXB, Concourse B, the colorful pop up also showcases Le Gemme, the exceptional jewel-fragrances of Bvlgari’s high perfumery collection
Samsung showcased its new new Galaxy Note 10 series at DXB with two impressive stands in Concourse A, successfully reaching out to 100% of the departing and transiting passengers at Terminal 3
ACTIVATIONS
Dubai World Cup, regarded as the pinnacle of the UAE racing calendar, partnered with JCDecaux to set up a pop-up stand at Terminal 3, DXB Arrivals, to create awareness & distribute tickets for the hugely anticipated annual event in Dubai.
IMG Worlds of Adventure took over Dubai International (DXB) for an out-of-the-box activation as part of Dubai Sumer Surprises. The activation saw characters from IMG Worlds of Adventure go to Dubai International Airport to giveaway free tickets to passengers from the first Emirates flight that landed that day.
SPONSORSHIPS
Rolex has partnered with JCDecaux leveraging our valuable clock branding offers to dominate DXB and DWC airports to connect with 100% of the audiences at both Departures & Arrivals.
Japan Tobacco International (JTI) has partnered with JCDecaux to benefits from key exposure at DXB by providing a valuable service for smokers while preserving the interest of the non-smokers.
Mastercard takes over our Wi-Fi Sponsorship at DXB, a premium, and exclusive platform to reinforce your brand image & engage with international passengers at the world's busiest airport.
HSBC has been sponsoring the Jet Bridges at DXB, owning the first & last touchpoint for 100% of DXB's passengers, gateway to the city of Dubai.