Rolex has partnered with JCDecaux leveraging our valuable clock branding offers to dominate DXB and DWC airports to connect with 100% of the audiences at both Departures & Arrivals.
Japan Tobacco International (JTI) has partnered with JCDecaux at Dubai International Airport to sponsor modern smoking lounges. Through this collaboration, JTI provides a valuable, clearly designated area for smokers, enhancing the overall passenger experience while ensuring a more pleasant environment for all airport users.
Mastercard has partnered with JCDecaux at Dubai International Airport to sponsor the airport’s free Wi‑Fi service, keeping passengers seamlessly connected throughout their journey. This collaboration delivers a valuable, high-demand utility for travellers, enhancing dwell time with effortless online access and reinforcing Mastercard’s role at the heart of every “priceless” travel moment.
HSBC has been sponsoring the Jet Bridges at DXB, owning the first & last touchpoint for 100% of DXB's passengers. This powerful presence along the aerobridges turns essential airport infrastructure into an impactful communication platform, reinforcing HSBC’s brand at the most memorable moments of every journey.
Chery Motors partners with JCDecaux to take over DXB’s trains and platforms, wrapping the full journey with high-impact branding that follows passengers through key dwell-time moments, turning a vital public service into a powerful storytelling platform that drives awareness and affinity for the brand.
EXPERIENTIAL
Immersive brand showcases in the airport that engage passengers through interactive experiences.
Dubai Parks & Resorts has transformed the arrivals area of DXB’s busiest Terminal 3 into a large football pitch to celebrate the launch of Real Madrid World, the region’s first football‑dedicated theme park. This immersive floor branding activation turns passenger footfall into fan engagement, with a prominent QR code allowing travelers to instantly scan and book their tickets to the new attraction as soon as they land.
Dyson, in collaboration with Dubai Airports, Dubai Duty Free and JCDecaux, introduced an engaging experiential retail space in concourse A of Terminal 3 at Dubai International (DXB). The retail venue provides travellers with an exclusive opportunity to explore and shop Dyson's innovative haircare and audio technologies before take-off. Additionally, a dedicated salon area has been established for passengers to personally experience and test the featured products.
Penhaligon’s invites departing passengers at Dubai International Airport, Terminal 1 Concourse D, to step into its Festival of Flight pop-up and enter a whimsical world of scent inspired by the golden age of aviation. In partnership with JCDecaux and Dubai Duty Free, the long-term activation offers travellers a one-way ticket to an exclusive olfactory expedition, with immersive décor and a wide range of Penhaligon’s fragrance collections. Shoppers can discover their signature scent through a Destination Fragrance Profiling experience, where Penhaligon’s experts match them with their ideal fragrance, and enjoy complimentary engraving and gift-wrapping on their purchases.
Saudi Tourism Authority has created an immersive, interactive showcase at DXB in Concourse D, Terminal 1, positioning Saudi Arabia as an exciting holiday destination for global travelers and Dubai residents. Departing passengers can engage in interactive games to explore Saudi’s must‑see landmarks, culture and experiences.
ACTIVATIONS
Short-term, high impact campaigns, pop-ups or experiences designed to create buzz and engage passengers along their passenger journey.
Virgin Mobile surprised arriving passengers in Terminal 3 with branded goody bags appearing on baggage belts, filled with exclusive merchandise as part of the “Be In The Moment, Everywhere” campaign. A lively mascot greeted visitors and returning residents, turning the arrivals hall into a fun, memorable touchpoint that boosted engagement, created shareable moments and strengthened brand recall in the high-value airport environment.
