Studies

_{The Airport Ethnographic Research studies the mindset of travelers as they are going through their airport journey, what sort of relationship they develop with the airport and observes their different moods going through different airport processes and how this affects their ad awareness}

_{PASSENGER BEHAVIOUR AT CHECK-IN AREA}

• _{91% of passengers pay close attention to advertising}
• _{Passengers are more receptive to simple and highly visual advertisements}
• _{Passengers pay more attention to short and impactful advertisements}

_{PASSENGER BEHAVIOUR AT DEPARTURES}

• _{88% of passengers pay close attention to advertising}
   
• _{Passengers are more receptive to complex and detailed advertisements}
   
• _{Passengers pay more attention to information in the advertisements.}

_{JCDecaux Airports: Open for Business explores Business Decision Makers (BDM’s) attitudes to business travel and B2B advertising at the airport. The study reveales BDM’s don't only notice airport B2B advertising, they are receptive to it and act upon it, making advertising more relevant than ever.}

_{BDM'S PERCEPTIONS OF AIRPORT B2B ADVERTISING}
 

• _{88% agree to pay attention to their surroundings and what's going on around them}

• _{89% agree that B2B advertising at airports catches their attention}

• _{86% agree that B2B advertising at airports is effective at reaching people like them}

_{B2B ADVERTISING AT THE AIRPORT TRIGGERS ACTION IN BDM'S}
 

• _{80% BDM's are more likely to consider B2B brands which advertise in and around airports}

• _{98% UAE BDM’s have taken action as a result of seeing business related advertising in airports}

• _{B2B advertising drive to:}

        _{79% Discussion
        77% Contact/purchase}