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AIRPORT SENTIMENT TRACKER BY ATTEST

In November, JCDecaux partnered with Attest to conduct the Traveler Sentiment survey. 980 respondents, who had taken at least 1 flight in the past 3 months, participated in the survey globally.  the objective was to find how audiences feel towards travel like duty free shopping, travel purpose

Source: Global Sentiment Tracker by Attest (980 respondents), Jan 2022; who have taken at least one flight in the past 3 months

1 OUT OF 3
have taken 3 or more trips on a plane in the past 4 months


84%
are confident of airplanes as one of the safest means of transport


85%
of those who travelled still had an enjoyable experience

BUSINESS TRAVEL IS BACK


78%
of travelers are key business decision makers


40%
have taken 3 or more business trips in the past 4 months

Source: Global Sentiment Tracker by Attest (980 respondents), Jan 2022; who have taken at least one flight in the past 3 months

PERCEIVED BRAND VALUE

Source: Researchbods for JCDecaux Airport UK (Oct 2021)

AER: AIRPORT ETHNOGRAPHIC RESEARCH

The Airport Ethnographic Research studies the mindset of travelers as they are going through their airport journey, what sort of relationship they develop with the airport and observes their different moods going through different airport processes and how this affects their ad awareness

PASSENGER BEHAVIOUR AT CHECK-IN AREA

 

  • 91% of passengers pay close attention to advertising
  • Passengers are more receptive to simple and highly visual advertisements
  • Passengers pay more attention to short and impactful advertisements

PASSENGER BEHAVIOUR AT DEPARTURES

 

  • 88% of passengers pay close attention to advertising
     
  • Passengers are more receptive to complex and detailed advertisements
     
  • Passengers pay more attention to information in the advertisements.

PASSENGER BEHAVIOUR AT ARRIVALS
 

  • 91% of passengers pay close attention to advertising
     
  • Domestic passengers are more receptive to detailed travel information whereas the international passengers are receptive to tourist information 
     
  • Passengers pay attention to highly visual and informative advertising

AIRPORT STORIES

JCDecaux Airport Stories is an international research project exploring the perceptions, expectations and desires of the travelers to provide detailed insights into their airport experience. It shows how travelers respond to the airport environment and the role of Airport Advertising.

AIRPORT ADVERTISING INCREASES A BRANDS:
 

  • 92% International status

 

  • 89% Cosmopolitan feel

 

  • 84% Modernity

 

  • ​83% Prestige

AIRPORT SHOPPING, A WORLD APART

 

  •  86% of passengers think airports are a good place for brand trial & sampling

 

  • 78% of airport passengers enjoy shopping

 

  • 69% of passengers tend to make impulse purchases at the airport

AIRPORTS OPEN FOR BUSINESS

JCDecaux Airports: Open for Business explores Business Decision Makers (BDM’s) attitudes to business travel and B2B advertising at the airport. The study reveales BDM’s don't only notice airport B2B advertising, they are receptive to it and act upon it, making advertising more relevant than ever.

BDM'S PERCEPTIONS OF AIRPORT B2B ADVERTISING
 

  • 88% agree to pay attention to their surroundings and what's going on around them

 

  • 89% agree that B2B advertising at airports catches their attention

 

  • 86% agree that B2B advertising at airports is effective at reaching people like them

B2B ADVERTISING AT THE AIRPORT TRIGGERS ACTION IN BDM'S
 

  • 80% BDM's are more likely to consider B2B brands which advertise in and around airports

 

  • 98% UAE BDM’s have taken action as a result of seeing business related advertising in airports

 

  • B2B advertising drive to:

79% Discussion
77% Contact/purchase

GLOBAL SHOPPERS

Global Shopper Connections takes us on the journey of the international traveler. The study reveals the decision-making processes, habits and motivations of shoppers; where and why they shop, what type of purchases they make and how shopping opportunities may influence their travel decisions.

 

  • Shopping is the highlight of the trip

 

  • Shopping habits in the Airport still continue in the City and until their departure home

 

  • Connection points with Global Shoppers and their key destinations