Through data-driven strategies and comprehensive measurement tools, JCDecaux empowers brands to achieve impactful and successful advertising campaigns.
JCDecaux holds robust data capabilities to support brands in planning highly effective campaigns. By leveraging relevant insights, advertisers can optimize media planning, content delivery, and creativity to maximize their impact on the target audience.
JCDecaux Data Solutions are our best-in-class Campaign Intelligence Services that measure the effectiveness of a brand's campaign, enabling advertisers to evaluate performance and assess outcomes against their desired key performance indicators (KPIs).
OUR SOLUTIONS
OPTIMIZE
Build more powerful campaigns with smart planning and creative optimization
SMART PLANNING
Helping brands select the right mix of sites and environments to maximize reach, precision and efficiency, leveraging from Traffic Data, Flight Data and Point of Interest.
OPTIX CREATIVE HEATMAP
Optix Creative Heatmap enables brands to gain deep insights into how their advertising content captures attention and engages audiences, optimizing (D)OOH campaigns through a blend of AI-driven analyses for all types of creatives. Through our partnership with Neurons, we leverage advanced predictive neuroscience to evaluate and enhance creative performance.
Heatmap showcasing which parts of the visual attract most focus and attention.
ENGAGE
Bring campaigns to life with context‑aware, dynamic and
data‑enabled experiences that deepen engagement
Dubai Duty Free targeting passengers arriving from China dynamically triggers the messaging on their corresponding baggage belt with customized messaging in Chinese.
DYNAMIC CONTENT
Dynamic Content enables brands to deliver messages that adapt in real time to data inputs such as flight information, time of day, live scores, and other contextual triggers. By aligning messaging to what audiences are experiencing in the moment, Dynamic Content increases relevance, memorability and engagement.
SPECIAL ACTIVATIONS DATA ENABLED
We design and execute tailor‑made activations that use data to precisely reach the audiences each brand cares about most. Every activation is built around the brand’s objectives and target profiles, transforming data into creative, high‑impact experiences that deliver relevant and memorable encounters.
EVALUATE
Go beyond basic delivery metrics and understand how campaigns
influence both brand and business outcomes
BRAND IMPACT
Post‑campaign brand lift studies, conducted via Attest with whom we have a global-level partnership, assess how exposure to your OOH campaign shifts key brand KPIs across the funnel. These analyses show not just that your campaign was seen, but how it changed what people think and feel about your brand.
BUSINESS IMPACT
Associate your (D)OOH campaign to tangible outcomes that show how media exposure drives real business results. Our tailored approach focuses on relevant, robust metrics aligned with the advertiser’s objectives, showcasing the impact JCDecaux campaigns play within your wider marketing and business performance.
