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Dubai, November 13th 2017 – To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company in a highly inspiring way, the watchmaking Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation: the most iconic Shelby Cobra 427*, one of the rarest American sports car in the world is now showcased at Dubai International; the world’s busiest international airport.
The display is located in Concourse B, the airport’s busiest concourse, at the entrance of the duty-free atrium providing premium visibility and exposure to all departing and transiting passengers. The brand has also displayed its core collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®. The famous designer of the Shelby Cobra Daytona Coupe* Peter Brock, personally joined with Baume & Mercier and Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection.
The display is located in Concourse B, the airport’s busiest concourse, at the entrance of the duty-free atrium providing premium visibility and exposure to all departing and transiting passengers. The brand has also displayed its core collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®. The famous designer of the Shelby Cobra Daytona Coupe* Peter Brock, personally joined with Baume & Mercier and Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection.