Dubai, November 13th 2017 – To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company in a highly inspiring way, the watchmaking Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation:  the most iconic Shelby Cobra 427*, one of the rarest American sports car in the world is now showcased at Dubai International; the world’s busiest international airport.
The display is located in Concourse B, the airport’s busiest concourse, at the entrance of the duty-free atrium providing premium visibility and exposure to all departing and transiting passengers. The brand has also displayed its core collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®. The famous designer of the Shelby Cobra Daytona Coupe* Peter Brock, personally joined with Baume & Mercier and Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection.