To introduce the Philosophy brand to the Middle East market, Coty has partnered with Dubai Airports, Dubai Duty Free and JCDecaux to install one of its kind iconic stand location in Concourse D. Enthroned in the middle of the duty free, the display offers perfect surroundings for a brand activation. The stand features an interactive treatment bar, a large digital book showcases the top skincare lines, and a fragrance wall designed to engage shoppers with a quiz, offering a different fragrance from to match each ‘Grace girl’ personality.
The 35sq m pop-up which will be open for six months is the skincare and fragrance brand’s first retail space in the Middle East and is set to reach over 4 million passengers.