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Reducing energy consumption is clearly identified as 1 of the top 6 priorities within the JCDecaux Group Sustainable Development Strategy.
In 2018, JCDecaux Dicon used 100% green energy for all its furniture to reduce its environmental impact while supporting Dubai Airports to achieve its sustainability goals.
To support this ambitious objective, in 2017 and 2018, JCDecaux Dicon decided to retrofit all the lightboxes at Dubai Airports with LED backlight instead of fluorescent tubes (422 light boxes – 3256 SQM in total). As a result in 2018, the electrical consumption for JCDecaux advertising platform at Dubai Airports was 100% compensated with iRec certificates (green energy produced for JCDecaux Dicon to offset) locally produced in UAE (Mohammed bin Rashid Al Maktoum Solar Park – phase 2).
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO, said: "At JCDecaux, efforts to reduce the energy consumption start from the design phase of our furniture: indeed, all our new products are low energy consumption by design, including digital screens, and it is part of our mission to invest to reach a better energy efficiency wherever possible, even during the lifetime of the contract such as in Dubai Airports. Congratulations to the JCDecaux Dicon team for this achievement. The Earth is what we all have in common!"