JCDecaux Dubai, proudly announces the launch of "JCDecaux Play+", an exclusive programmatic digital out-of-home solution tailored to redefine advertising landscape across the GCC region, starting with an impactful debut in the vibrant and dynamic environment of Dubai International Airport.
JCDECAUX PLAY+
FLEXIBILITY & CONTROLDynamic purchase | Real-time adjusts | Optimization based on performance
INNOVATION & TECHNOLOGYCutting-edge technology | Audience metrics | Impactful & measurable outcomes
REACH & VISIBILITYUnparalleled reach high-visibility | Dubai Airport premium locations | Full Airport coverage
This initiative builds on the group’s extensive global expertise in implementing successful pDOOH solutions over 24 countries.
From February 2025, JCDecaux Play+ will introduce programmatic capabilities across 378 premium digital screens at Dubai International Airport, providing a unique and powerful platform for brands to engage with a diverse and international audience populating DXB Departures and Arrivals.
This Exclusive pDOOH Solution will empower advertisers by leveraging exclusive data insights to enhance their reach and resonance with travelers in this dynamic international hub.
OUR PROGRAMMATIC OFFERING AT DXB
BENEFITS
With JCDecaux Play+ we offer advertisers the ability to dynamically purchase DOOH, adjust campaigns in real-time, and optimize their strategies based on performance metrics, ensuring impactful and measurable outcomes.
Introduced with the aim of elevating the standards of digital advertising in the Middle East, JCDecaux Play+ provides advertisers with the means to connect with audiences in both meaningful and impactful ways, leveraging one of the most sought-after advertising locations globally.
Please find the full Press Release here.
PLAY+ PLAY SMART
learn more about our exClusive pDOOH solutions AT Dubai Airport
Please use the below form to contact us and discover more about our programmatic offering in detail.
If you wish to submit a brief, kindly ensure to include the following details:
- Brand
- Campaign dates
- Campaign objectives
- Targeting criteria
- DSP budget
If you do not have a DSP, we can connect you with our partners or run the campaign through our managed service.
MEET OUR EXPERT
Dom Kozak Director of Programmatic
JCDecaux PLAY+ is led by Dom Kozak, Director of Programmatic at JCDecaux Dubai, who brings his experience from launching the first programmatic OOH offering for JCDecaux in the UK in 2018.