JCDecaux Dicon, Binghatti & Dubai Airports unveil the iconic Grand Wall Wrap welcoming all arriving passengers at DXB Terminal 3

JCDecaux Dicon, in partnership with Dubai International (DXB) and Binghatti, today unveiled the Grand Wall Wrap at Terminal 3 Arrivals, a spectacular landmark strategically positioned at the main exit of the world’s busiest international airport.

Designed to capture the attention of every traveller leaving Terminal 3, the installation delivers a bold and unmissable brand statement at the exact moment passengers transition from the airport to the city. Reaching 100% of arriving passengers and meeters-and-greeters at the terminal, the Grand Wall Wrap transforms Dubai’s gateway into a powerful immersive media experience.

Spanning nearly 340 sqm of premium advertising space, the format offers Binghatti complete visual dominance in one of the airport’s highest-traffic, highest-attention areas. With its monumental scale and uninterrupted visibility, the installation positions Binghatti as one of the very first brand expressions visitors encounter upon arriving in Dubai.

More than a media placement, the Grand Wall Wrap embodies the convergence of architecture, urban ambition and premium storytelling. In a setting where travellers are highly receptive and emotionally engaged, the installation leverages the unique power of airports as catalysts of attention and memorability.

The launch also reinforces the long-standing partnership between Dubai Airports and JCDecaux Dicon, a collaboration driven by a shared ambition to continuously elevate airport media through innovation, iconic formats and premium brand experiences at DXB. Together, they continue to redefine how global and regional brands connect with audiences at the world’s leading international airport for the 12^th consecutive year.

Katralnada Binghatti, CEO at Binghatti Developments highlighted: “At Binghatti, we believe in creating bold statements, in architecture as much as in communication. The Grand Wall Wrap at DXB Terminal 3 allows us to welcome every arriving passenger with a striking visual expression of our brand universe, perfectly aligned with Dubai’s spirit of ambition, innovation and luxury.”

Alison Macdonald, Vice President – Commercial Concessions at Dubai Airports added: “Dubai Airports is proud to strengthen its partnership with JCDecaux Dicon through this spectacular new landmark dedicated to a homegrown success story. The Grand Wall Wrap at Terminal 3 Arrivals delivers exceptional visibility for Binghatti while creating a memorable first impression for millions of guests arriving in Dubai.”

Bertrand Mouraille – General Director of JCDecaux Dicon remarked: “The Grand Wall Wrap at Terminal 3 perfectly illustrates the impact that iconic out-of-home media can deliver in a world-class airport environment. Combining extraordinary scale, total visibility and exclusive brand ownership, this landmark installation offers Binghatti a unique platform capable of turning every arrival into a memorable brand encounter.”

About JCDecaux

JCDecaux is the world’s leading outdoor advertising company, driving innovation and excellence in the advertising industry with solutions that reach audiences worldwide. Committed to delivering impactful and sustainable advertising that enhances urban landscapes, JCDecaux remains at the forefront of utilizing technology to create meaningful connections between brands and consumers. For more information about JCDecaux Middle East, please visit www.jcdecauxme.com

About Binghatti Developers 

Headquartered in Dubai, Binghatti Developers is one of the region's largest and fastest-growing property developers. Distinguished by its hyper-integrated approach, the company manages everything from architecture and construction to interior fit-outs in-house. Recognized as the 'fastest developer' by the Dubai Land Department, Binghatti is known for delivering high-quality residential, commercial, and ultra-luxury projects in roughly half the time of industry competitors. Renowned for its iconic, light-sculpted architectural facades and strategic community locations, the developer's portfolio features signature global collaborations, including hyper-towers with Bugatti, Jacob & Co., and Mercedes-Benz. For more information about Binghatti, please visit www.binghatti.com

About Dubai Airports

As the world’s number one airport for international passenger traffic and ranked second globally for total passenger traffic, DXB is a premier global aviation hub and a key driver of Dubai’s economy. DXB recorded its busiest day, month and quarter in 2025, welcoming a record 95.2 million guests over the year. The airport’s connectivity spans 250 destinations across 100+ countries through more than 100 international airlines. For more information about Dubai Airports, please visit www.dubaiairports.ae