Adidas’ AR activation creates upbeat vibes at Dubai World Central (DWC) for FIFA World Cup 2022

We were absolutely delighted to partner with adidas, one of the official FIFA World Cup Qatar 2022 sponsors & Dubai Airports, to provide the ultimate augmented reality (AR) experience to global football fans at DWC.

With the giant “Al Rihla”, the official match ball of FIFA World Cup Qatar 2022 placed at DWC, adidas has gone a notch higher in creating an upbeat and exciting atmosphere at the airport, which is operating 60 match-day shuttle flights between Dubai & Doha. It has been exhilarating to see the enthusiasm of World Cup fans as they await to board their flights and engage actively around the activation.

Unleash the giants of the game yourself at DWC with these easy steps:
⚽️ Find the giant Al Rihla ball at DWC departures
📱 Scan the QR code
📸 Point camera towards the ball
🎥 Create your video and share it with the world