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Dior, Bahrain Duty Free, Bahrain Airport and JCDecaux were pleased to celebrate the opening of the new DIOR La Collection Privee boutique at Bahrain International Airport on the 16th of November

Thanks to this unique collaboration, passengers can now experience the most desirable ultra-premium perfume collection at Bahrain International Airport: La Collection Privee by Christian Dior.
 This 29 square meter space brings together all of dior la collection privee perfume and provides exclusive services.

 Bahrain Duty Free CEO & board of director, Bassam Alwardi, said: “We are delighted to welcome DIOR La Collection Privee boutique to Bahrain Duty Free. The essence of DIOR aligns perfectly with our own strategy for creating the most luxurious shopping experience for our customers, and DIOR will further elevate our premium offerings.
“The DIOR boutique takes prime location in the centre of the Bahrain Duty Free store,” he continued. “We are always striving to provide innovation and personalization, and DIOR has been the perfect partner to introduce our superior luxury service with a bespoke engraving station available at the DIOR boutique.
“Customers can now find their ideal DIOR item and choose to personalize the product with a special message. We look forward to nurturing a strong, and long-lasting relationship with Bahrain Airport Company, DIO and JCDecaux,” he added.
Bahrain aiport Chief Executive Officer, Mohamed Yousif al Binfalah said: "Further expanding the diverse selection of retail offerings at Bahrain International Airport will help to ensure passengers enjoy their travel experience even more. Earlier this year, BIA was named the world's best new airport by Skytrax, and it is only fitting that we house several of the world's leading brands in our duty-free area. As the most modern boutique airport in the region, we fully appreciate the importance of shopping facilities to the travel experience and look forward to working alongside all our retail partners to ensure their success."
JCDecaux Middle East and Africa CEO, Martin Sabbagh said: “We are very proud to be part of this one-of-a-kind collaboration that creates an exceptional shopping experience for passengers, at the heart of the newest airport in the region. This collaboration brings together 4 stakeholders in the airport industry, joining forces to delight shoppers and create positive brand value.“ 
LVMH Beauty Travel Retail General Manager Middle East Africa and Indian sub-continent, Frank Dagher Hayeck said: “We are very pleased to open La Collection Privee in partnership with Bahrain Duty Free, Bahrain Airport and JCDecaux. We nourish a long-term relationship together and we strongly believe that Bahrain International Airport is the ideal fit DIOR La Collection Privee.


La Collection Privee
The DIOR La Collection Privee area is carefully designed down to the last detail to host the most desirable ultra-premium perfume collection by DIOR. Entirely dedicated to La Collection Privee perfume, an olfactive lifestyle and the art of gifting by DIOR.
This luminous place made for pleasure, generosity and sensorial experiences is an exceptional invitation to discover a large collection of fragrances, candles and soaps.
These myriad creations, made to the highest standards and orchestrated by our fragrance creation director, celebrate a resolutely contemporary and daring art de vivre.

A passionate love of perfume has long been etched in the history of the house of DIOR. Armed with this legacy, "La Collection Privee" was created so that we can share, respect this tradition & the DIOR heritage while daring impertinence in the olfactive creations of this collection. 

Steeped in an elegantly Parisian ambiance, "La Collection Privee" also provides a window onto grasse, thanks to a wall of images of the Château de la Colle Noire and the flower fields whose harvests shine in DIOR perfumes. A generous collection comprising 22 fragrances blends classics with luminous newcomers. The iconic bottles displayed on the iconic fragrance bar: a warm space in a joyful palette of colour.
Oud Ispahan, gris DIOR and ambre nuit sit alongside soft musky thé cachemire, charming floral lucky and radiant beauty jasmin des anges – a genuine ode to grasse jasmine. 
For those seeking to prolong the pleasure and perfume their homes, a series of luxurious candles and soaps has been created to the same exacting standards. They are the signature of a sophisticated and modern lifestyle that hits the right note.
At “La Collection Privee", everything is made to be smelled and experienced, loved and shared. Unexpected love at first sight is transformed, as you watch, into a sublime gift housed in a customized DIOR box.


Published in Bahrain