To ensure visibility during the 38th edition of GITEX in October 2018, the biggest tech show in MENA & South Asia, many ITC brands relied on the airport’s unique environment to reach out to a highly valuable audience including C-suite executives, millennial business elite and tech pioneers.
Elm, Mimecast, Fasha and Sage, all well-known ITC companies in the Middle East, benefitted from the airport’s powerful setting to attract more visitors to their stands and welcome delegates from around the globe, in the world’s top international airport.