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With an aim to boost visitor numbers and support the Emirate’s ambition to attract 5.5 million visitors by the end of 2018, DCT launched the 5thedition of the Abu Dhabi Summer Season, which comprises international shows, performances, concerts, comedy shows, activities, discounts, and offers.
As Saudi Arabia stands as a major source market for the Emirate, on July 25th, DCT greeted passengers arriving at Abu Dhabi Airports from Riyadh with awesome gifts from #ADSummer. Every luggage delivered was tagged with a surprise pack including discounts and vouchers to indulge on retail, F&B, and entertainment activities for a memorable and fun summer in Abu Dhabi. This activation, in partnership with Abu Dhabi Airports and JCDecaux, was supported by an engaging digital communication and musical experience, showcasing the unique hospitality of Abu Dhabi.