To promote its recently launched theme park in the UAE, Warner Bros Abu Dhabi has teamed up with JCDecaux Dicon to advertise in DXB Terminal 3 on iconic screens in the arrivals passport control and the baggage reclaim area allowing the campaign to target over 1.5 million passengers/month in a location with high dwell time. Warner Bros.’s creative visuals proved effective in attracting the attention of the passengers, inviting them to meet their preferred legendary characters at the new park, at immigration and then while waiting for their luggage.