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DRIVE TO STORE OFFER, a dramatic launch at Dubai International
Following the deal between DDF and Dubai Airports, JCDecaux have launched the new Drive to Store offer since January 2018. Cartier, Hermès, Coty, L’Oréal, Tom Ford, Bvlgari, Estée Lauder and H&M already trust this network to increase impact and brand awareness at Dubai International. Through the clever use of digital media, brands are able to influence the passenger’s buying decision, from investigation to action, benefitting from an extensive digital footprint in the airport with 257 screens generating over 6 million viewed impressions a month.