JCDecaux Oman believes that in the era of integration and convergence between online and offline media, OOH should also prove its effectiveness. For this reason, we have decided to invest in a research study, conducted by PARC, on our Street Furniture panels in the city of Muscat.
The aim of the study is to better assess and measure the advertising results that clients can achieve choosing our OOH solutions in term of awareness, GRP’s, audience reached and opportunity to be seen.
The survey was conducted using personal face-to-face interviews on a sample of (n=400) respondents aged (15-64 years) divided equally between males and females and distributed across the City of Muscat, with a representation of ethnic groups (Omani, Arabs and Non-Arab Expats), gender, age structure (by age bands 15-29, 30-44, 45Y+) and education groups.
Feel free to get in touch with our sales representatives to know more about the very positive results and data details.