Samsung is reaching out to the departing passengers at Concourse A of Dubai International’s flagship terminal T3 with two pop-up stores placed on either side of the concourse, strategically located in the passenger flow just before the Duty Free.
Samsung is offering passengers the opportunity to try out their newly launched Galaxy Note 10 and 10+ along with their bestselling mobiles and accessories which can be purchased directly on the stands. Leveraging on the two pop-up stands in Concourse A, Samsung is also present in Concourse B, thereby enhancing their awareness by targeting 100% of the departing and transiting passengers of Terminal 3.
Experiential stand is an effective way to engage with passengers in a dwell zone and drive retail sales. In fact, 88% of passengers agree that airports are a good place for brand trial & sampling (Source: Airport Stories).
Samsung’s campaign will last 3 months and is set to reach over 10 million passengers across the three concourses of Dubai International’s busiest terminal.