Bulgari takes the lead on the spectacular ‘VIP Digital Gate’ at Dubai International

Leveraging on a long-term advertising presence at Dubai International (DXB) since 2014, Bulgari is the first brand to advertise on the newly unveiled innovative digital platform ‘VIP Digital Gate’ created by JCDecaux in the exclusive First & Business check-in area of DXB’s Terminal 3.

At this occasion, Bulgari took the opportunity to feature its new watch launch Serpenti Seduttori on large portrait LED screens, totaling more than 57sqm total advertising surface, the four imposing high definition LED pillars forming the ‘VIP Digital Gate’ are greeting First & Business class passengers in their dedicated check-in area. Leveraging on a premium environment, airports are the gateway to luxury brands more than ever before: in fact 77% of travelers associate their airport experience with the luxury of time, giving them the opportunity to indulge themselves (LuxeRedux Study JCDecaux Airport 2017). This iconic site, exclusively targeting affluent First & Business passengers, will reinforce Bulgari’s strong advertising presence in Departures close to Duty Free.

Following JCDecaux and Dubai Airports 10-year exclusive partnership extension until 2028, ‘VIP Digital Gate’ is part of the ambitious digital media roll-out aimed to position DXB at the forefront of an airport advertising revolution supporting Dubai Airports in their strategic ambitions and contributing to further transform the airport environment through innovation. This iconic state-of-the-art digital advertising platform is offering an unprecedented value proposition enhancing the overall passenger experience.

Eugene Barry, EVP Commercial at Dubai Airports said, “Through our longtime partners JCDecaux, we are investing in advertising experience upgrades at DXB.  These new digital platforms are integrated along the customer journey and will enable us to showcase brands in new and dynamic ways to millions of travellers each month.”