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Oppo, the Chinese mobile communications company specializing in innovative photography technology, just launched its first advertising campaign at DXB on the new launched ‘Arrival Grand Light CB’, an iconic lightbox targeting 100% of the arriving passengers from Dubai International’s Concourses B & C. Oppo’s eye-catching visual showcasing the avant-garde technology and aesthetics of the new Reno-2 perfectly complements the magnificence of the format, creating a highly effective and impactful advertising campaign in a strategic location. The impressive lightbox of 107 sqm above the lifts leading to Terminal 3’s passport control is one of the largest static advertising sites in the MENA region. ‘Arrival Grand Light CB’ is the 4th iconic media to be installed following the ambitious media roll-out following JCDecaux and Dubai Airports 10-year exclusive partnership extension until 2028.