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Valentino showcases their fragrances on our new digital iconic media installed as part of our ambitious digital media roll-out following JCDecaux and Dubai Airports 10-year exclusive partnership extension until 2028.
The newly launched ‘Digital Welcome T3’ consists of three large digital advertising screens placed strategically at the departures passport control, targeting 100% of the economy passengers in the Emirates flagship terminal T3. L’Oréal is our launch partner promoting their new Valentino fragrances on this strategic touchpoint, reinforcing their existing Drive to Store strategy at Dubai International (DXB).