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In addition to their ongoing advertising campaign at Dubai International (DXB), the global digital payments leader, Visa, has extended its presence to the recently launched media, ‘Digital Iconic Path’, an impressive display of five seamless digital pillars located in Concourse B arrivals, targeting 100% of passengers arriving at Concourses B & C. Digital Iconic Path was the first iconic media installed in October as part of the immersive media roll out following JCDecaux and Dubai Airports’ 10-year exclusive partnership extension.
Visa’s campaign targets tourists as well as UAE residents by creatively using the five pillars to tell a story. The visuals showcase landmarks from key destinations – Paris, New York and London, conveying a message about the ubiquity of their services and encouraging visitors arriving at DXB to use Visa in the UAE during their stay. Visa’s advertising is reinforced with additional digital faces at strategic touchpoints of the passenger journey in the passport control and baggage reclaim areas, thereby strengthening the brand recall with extensive coverage across DXB.