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In this specific recovery context, JCDecaux & Dubai Airports are pleased to extend their existing partnership with Emirates, the UAE’s flagship airline, by displaying their campaign on the latest iconic media installed at Dubai International (DXB). This new giant 370-sqm wall wrap, the largest advertising site at DXB, is strategically located to dominate Terminal 3’s exit road reaching 100% of the arriving passengers. Emirates Airlines has recently re-opened connections to 75 destinations and reassures their passengers that health and safety remain their top priority. The eye-catching visual, along with the spectacular format, create the perfect combination for a highly impactful campaign. Being the last touch point at the airport before the passengers venture into the city of Dubai, Emirates strikes the right chord by encouraging travelers to feel safe while they explore the city.