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As the leader in airport advertising worldwide, JCDecaux benefits from a unique positioning to assess the impact of brand advertising on high value audiences who are in great demand. Against an uncertain background, the Group partnered up with m1nd-set to survey 2,500 international travellers, including premium airport passengers. The survey found that perceptions are positive and encouraging for the airport industry.
JCDecaux operates in all major international hubs: Beijing, London, Los Angeles, Paris, Frankfurt, Hong Kong, Dubai, New York, Singapore and Shanghai, reaching an annual audience of more than 2.2 billion passengers around the globe, i.e. 26% of the traffic. A global study conducted in June 2020 identified a strong desire to travel again. 79% of respondents stated they are willing to fly internationally in the next six months.
84% of respondents indicated that they will visit duty-free boutiques on future trips:
One of the key survey takeaways was that airport advertising continues to drive positive perceptions. Moreover, most travellers take action after exposure to airport advertising, which confirms “drive-to-store” action.
Download the complete study: